MB Insights: From Salon to Sofa – The Evolution of the Beauty Industry

Content Type: Sustainability

Consumer, Cosmetics, Health & Beauty, Industry, Insight, Retail, Social Media, Sustainability, Technology

Posted on 20 February 2023

Currently valued at over $571billion, the beauty industry is a global superpower. A superpower not just growing, but also in the midst of a momentous change.

As consumer behaviour continues to evolve, technology, social media, and the Covid-19 pandemic are sculpting the industry’s evolution. Now more than ever, customers favour convenience over tradition, with many moving toward DIY, and away from salon treatments.

But what alternatives are out there? Are they effective? And are they here to stay?

MacGregor Black takes a closer look at the evolution of the global beauty industry, why consumers are opting for at-home alternatives, and which brands are delivering the best salon-quality products, right to your sofa.

Are Salons Set to Recover?

Nail, hair, and beauty salons we’re among the worst hit during the recent Covid-19 pandemic. Turnover fell by an average of 45%, social distancing limited footfall, and as a result full-time employment in the industry plunged a whopping 21%.

But with any change… comes opportunity.

The sudden starvation from years of habitual beauty routines, coupled with a severe drop in revenue, spurred on a burst of innovation across the industry. In 2021 alone, the beauty tech revenue rocketed to $3.8 billion, with a range of new and exciting products available. This new formed bond between beauty and technology opened up a world of opportunity for customer and creator alike. Modern self-applied beauty treatments have evolved far beyond at-home facials and DIY pedicures. Utilising a mixture of light emitting diode (LED), microcurrent technology and even augmented reality (AR), brands are now looking to rival salons with the launch of their own high-tech equipment, for at-home use.

Light Emitting Diode – LED

First discovered by NASA in the 90’s, LED lights were used to observe effects on plant growth in space. Noting it’s interesting healing abilities, the technology has since shown great promise, quickly gaining interest among health and beauty manufacturers.

LED light therapy exposes the skin to varied wavelengths of light such as, red, near infrared, yellow, green, and blue light. According to research, the red light stimulates collagen growth, while blue light targets bacteria that causes acne, green light can alter pigmentation, and yellow light can have strong healing qualities.

Research also suggests that LED treatments can prove effective when it comes to reducing the symptoms of aging or sun-damaged skin, as well as treating certain skin conditions such as acne and rosacea. When administered by a salon professional, the equipment they operate is usually significantly more powerful, with treatments often priced between £80-£100 per session.

In an effort to replicate the same results at home, health, and beauty brand, CurrentBody, have launched what they’ve dub the ‘Skin LED Light Therapy Mask’, a substantial looking piece of equipment that combines both red and near infrared light wavelengths to ‘kickstart your skin’s collagen production’. And it doesn’t stop there. CurrentBody have also incorporated the same LED technology in their ‘Skin LED Hair Regrowth Device’, which the beauty brand proudly declares will “penetrate deep under the skin’s surface for instant and long-lasting results”.

Therabody, MZ Skin and Dr Dennis Gross Skincare are brands that have also released LED light therapy devices, all of which featured in a recent edition of British Vogue, labelled ‘The Best LED Face Masks’. At a cost ranging from £100 to £600, depending on the manufacturer, those planning on reaping the benefits of LED Light therapy can have the potential to save both time and money. A growing focus across much of the NPD within the Consumer and Retail industries.

Microcurrent Technology

Hoping to wipe surgical facelifts off the map, microcurrent technology applies weak currents of electricity directly to the face in order to stimulate and tighten the muscles. The whole idea behind microcurrent technology is that it can be used to improve blood circulation and stimulate collagen production to give the face a youthful glow.

Kriisti Atherton, MacGregor Black’s Health & Beauty Specialist sat down with Hrvoje Sarac, Chief Operating Officer at wellness brand, Foreo, to learn more about their use of microcurrent technology in their range of increasingly popular products. The creators of the well-known ‘Foreo Bear’ and ‘Foreo Bear Mini’ pride themselves on ‘making self-care simple, easy, and enjoyable‘ with their range of effective, clinically tested devices.

“Microcurrent technology is something that’s been around in science for years,” Said Sarac.

“We haven’t invented this technology. All we’ve done is simply adapt it to fit in both your hand and your budget. The Bear and The Bear Mini are our best-selling products, and how they work is, the microcurrent and T Sonic massage feature boosts microcirculation and lymphatic drainage, which feeds nutrients to the skin cells and eliminates toxins.

Before we launched the products, tons of research went into ensuring we used the right frequency to really get the right results, and paired with our jelly serum that acts as a conductor, our customers now have everything they need to get that professional face-lifting result at home. So many people say that they can feel the difference even after just one use, but if you really want the best results then we definitely recommend using it daily. It’s like going to the gym, if you go once a week, you probably won’t see much of a difference, but going to the gym every day, you’re going to see the results.”

One of the most frequently asked questions consumers ask about microcurrent devices is, are they safe? Kriisti highlights this topic in her conversation with Foreo’s Hrvoje Sarac, who mentions the potential risks of using devices incorrectly and emphasises the need for safety.

“Customers should always read the instructions before using these products, as with some of them on the market right now, there is actually a risk of burning your skin if the devices are either made, or used incorrectly. What makes our products truly unique is our highly advanced Anti-Shock System that actually scans and measures the customer’s skin’s resistance to electricity, and automatically adjusts the microcurrent’s intensity to ensure it’s not too intense. The Bear in particular is the most effective, safe-to-use, microcurrent facial device available, and that’s clinically tested.“

Also on the list of beauty brands currently investing in microcurrent technology is, MyoLift, NuFace and Magnitone, having also released their own range of products designed for at home use.

Augmented Reality

No longer a futuristic feature in sci-fi movies, augmented reality has crept its way off the big screen and into our everyday lives.

In the world of health & beauty, it can allow customers the ability to virtually experiment with different looks in real time. AR has, in short, revolutionised the way many of us interact with our favourite brands and has personalised the way we experience their products. These advanced tools use facial recognition and AR technology to analyse customer’s skin tone, facial structure, and features to recommend cosmetics and skincare products in real-time. However, one AR feature proving widely popular amongst the younger generation has recently come under scrutiny…filters.

When first launched in 2015, filters (or ‘lenses’ as they were first referred to as) were primarily used for entertainment. Fast forward to today and social media platforms provide filters as an alternative to more permanent and costly alternatives. With options including enhancing their lips, lift their brows, change skin pigmentation, bone structure, eyes, lips, and the list goes on. All with just the click of a button. The numbers on the other hand suggest the opposite. Many plastic surgeons are reporting an increase in plastic surgery treatments, directly attributed the use of social media filters, giving a potential glimpse at a new you. Professionals have dubbed this social media surgery craze ‘Snapchat Dysmorphia’, declaring that it could soon be an overwhelming problem amongst younger social media users.

As an expansive range of new at-home devices are being launched, beauty brands may perhaps look to combat this growing concern in a sustainable and ethical manner, guiding their customers down the path to safer alternatives.

With this task in mind, many beauty technology companies have strategically partnered with influencers and celebrities in a bid to aid the switch from salon to sofa. Through engaging posts, reels & stories, influencers, and celebrities aim to showcase the brand’s latest high-tech products to their followers, demonstrating that you don’t need a salon appointment to see salon-quality results.

As we can see, technology, social media, and a shift in consumer thinking have all left a significant imprint on the beauty industry’s exciting evolution. Whilst a global pandemic has transformed our collective focus, advancements In technology have all but accelerated innovation, resulting in a plethora of inventive, state-of-the-art beauty technology.

So, whilst there is little sign of us eliminating salons altogether, the rapidly growing amount of advanced at-home products have, without a doubt, birthed a new approach to beauty. Today, it’s LED light masks and microcurrent facial massagers, tomorrow, it’s endless possibilities…

If you’d like to speak to a specialist in our dedicated Health & Beauty practice, get in touch today via 0191 691 1949 or email us at hello@macgregorblack.com

Latest blogs & insights

Consumer, Drink, Events, Food, Gifting, Industry, Sustainability

Posted on 12 October 2022

Just a few short generations ago our planet’s natural resources seemed cheap, easy to acquire, and plentiful, with the consequences of our actions too often an afterthought. The hard truth is that the responsibility has fallen upon each one of us to make better decisions, as the choices we make in our everyday lives, known or unknown to us, have a cumulative impact on the world we live in. 

Fast forward to present day and with the domino’s beginning to fall, the race to repair, redesign, and replace has begun. 

With the combat against climate change now one of the most important conversations of our generation, a rising number of corporations have pledged to increase their sustainability efforts in the name of ‘going green’. But what does that really involve? How does a business ‘go green’? And why are some of our favourite household brands slow to following suit?

What does ‘Going Green’ really mean? 

To understand what it takes for a business to go green, first we must understand what the term means. In short, when a company decides to ‘go green’ it means they are making a conscious effort to reduce/offset the negative impact their operations have on the environment. 

Why Would a Business ‘Go Green’?

As mentioned in our last article, ‘MB Insights: Vertical Farming – Is the only way up?’, many of the earth’s natural resources are depleting. From the soil we plant in, to the fabrics we weave, it’s reported that there aren’t enough materials to sustain the population’s ever-growing demand for commerce. Therefore, aside from the main incentive of, sustaining the delicate ecosystem that is our planet, businesses are continuing to go green for a number of different reasons. 

One reason for adopting a greener strategy is, for the cynics among us, because it’s expected of them. In 2021, Deloitte conducted a study to explore how consumers are adopting a more sustainable lifestyle and found that an overwhelming 61% of consumers had consciously reduced their usage of single use plastics. The study also revealed that nearly 1 in 3 consumers claimed to have stopped purchasing certain environmentally impactful brands or products entirely. A clear sign that a growing number of customers are judging their favourite brands, based upon their impact on the environment. 

Studies have also shown that such practices aren’t just influencing our shopping habits. A further investigation revealed that 74% of employees interviewed, say their job is more fulfilling when they’re provided with the opportunity to make a positive impact on social and environmental issues. Evidence that developing a sustainability focused corporate social responsibility programme is not only directly influencing customers, but also candidates. So much so, that ‘going green’ is now one of the top five internal practices that encourages an positive corporate culture. 

Going green isn’t just a positive change for the environment, it’s also good for your wallet! Although a number of large upfront costs are difficult to avoid, in the long-term, efficiency saves money. As companies look to reduce their energy consumption, minimise their use of wasted materials, and decrease their carbon footprint, with that eventually comes a reduction in operational costs. Not to mention the potential for a higher sales value, as consumers actively seek out ‘greener’ options. 

But perhaps the grass isn’t always greener on the other side. With many complex moving parts, and a large initial outlay, there comes a reduction in available capital, which in turn brings risk, a dampened ability to react, and a potential need to reduce costs elsewhere. For example, people. Which raises the question. Would you begrudge your favourite company for choosing survival over sustainability?

As mentioned earlier, both consumers and employees are favouring businesses based on their environmental impact. Unfortunately, this leaves us with the opportunity for businesses to appear to be more climate conscious than they really are. Typically, these companies only one goal in mind…fattening their profits. When companies use ‘green’ as a status symbol, this is often referred to in the industry as ‘greenwashing’. A term coined in 1986 by environmentalist, Jay Westerveld. One such example of this is the oil giant, Chevron. With the release of their TV, radio, and print advertising campaign in the 1980’s, the company proudly declared its dedication to executing positive environmental practices. Yet in reality, they were regularly violating the Clean Air Act and Clean Water Act bills, while continuing to ‘spill’ tons of oil into wildlife refuges. 

Something brands should be wary of crossing is the thin line between promising eco-friendly practices and actually delivering on them. In a world where consumers increasingly demand accountability, it is all too easy for companies to accidently ‘greenwash’ their brand. Despite having the best initial intentions, situations like these arise as implementing a whole new sustainability strategy may not be a quick or smooth sailing process for some businesses. Ultimately leaving the company overwhelmed, underprepared and under-delivering on their promise. 

Finally, big or small, it’s clear to see that businesses can benefit from being more eco-friendly. For those sitting on the fence, a tip in the right direction might now come in the form of legal and regulatory compliance standards. For example, the UK government has recently committed to achieving a net zero society by 2050. Something that can only be met with the uncompromised support of businesses across the country. 

Is It Easy Being Green?

Is it easy being green? 

If we were to ask Kermit the frog, the answer would be no. 

If we were to ask the businesses out there that are making eco-friendly changes, the answer would probably still be no. 

However, we’re all familiar with the phrase, ‘nothing good comes easy’ and it’s safe to say that although it may be tricky, making greener choices has its benefits. So, what are the choices that businesses have and how do they make them?

One of the first, and arguably most important things a business might look at when starting their sustainability journey, is reducing their carbon emissions output. There are many ways to do this, one of which is a business dialling back on the amount of energy it consumes, or its partners consume. For example, if there’s a piece of equipment, large or small, that can be swapped out for a more sustainable alternative, such as energy saving light bulbs, motion sensitive lighting and smart thermostats, make the change! Or perhaps powering operations with renewable energy sources, such as solar and wind power, or trading petrol fuelled HGV’s for hybrid or fully electric fleet vehicles.

You know that meeting that definitely could have been an email, well… put it in an email! And if that can’t be done, switching to online meetings, or even offering a working from home option could not only this save businesses money, but also requires less travelling from the team– meaning less harm done to the planet – and… side bonus, no changing out of your PJ’s! As more and more people lean towards a remote/hybrid role, with sustainability (and PJ’s) being a huge factor in their decision, working from home is looking like it may be here to stay, with some businesses even claiming an increase in staff productivity as a result. According to a study performed by global job site, Indeed, searches for remote work have increased by more than 500% since February 2020, and job postings mentioning remote work have increased by 180%, now totalling 10% of all job posts on the site. Of course, this has been heavily influenced by the COVID-19 pandemic, which could also be another key driver in the demand for increased climate consciousness, with many people believing the lockdown gave the planet ‘a break’ from human interaction.

In order to meet the needs of the present, without compromising the ability of the future, not only do we need to improve sustainability in the workplace, but we also need to review and improve on the products being produced, including how they’re packaged. Many organisations are already making huge strides towards combating this issue, such as the global home, gift, and party accessories specialists, Talking Tables. Founded in London in 1999 by Clare Harris, with the ethos of bringing people together around the table, Talking Tables is a clear example of a company that truly takes responsibility for the impact their operations have on the planet. With sustainability at the heart of their brand, supporting the planet through their business success was a natural step for Talking Tables, who are keen to lead by example.

One of the first things the company wanted to improve on was their packaging. In particular, reducing the ‘P’ word, plastic. With packaging becoming a prime focal point for those that wish to be more conscious of their personal environmental impact, a great start to becoming more sustainable is swapping out plastic packaging for natural, biodegradable, or recycled alternatives. And so that’s exactly what Talking Tables did. After thorough research, the brand now packages most of their paper tableware products, such as paper plates and napkins, in card-based packaging. Producing an effective, attractive, and recyclable alternative. Along-side cardboard, another alternative is compostable packaging, which can be made entirely of bio-based polymers and non-toxic wheat or corn materials. However, Talking Tables avoided the use of bio-based polymers, such as PLA, due to fact that there’s a limited amount of bio plastic recycling facilities in the UK and an increased risk of potential contamination to plastic recycling streams.

Once their packaging got the ‘green’ light, Talking Tables were able to look at the overall design of their product and how they can make their range eco-friendlier. For those of us with a house party or two under our belts, or for the American Pie fans out there, the famous red party cup is legendary. But what most consumers don’t realise is that the well-known cups, aren’t quite as much fun for the planet. In-fact, most party cups contain an inner plastic lining that means they can’t be recycled and could even take a whopping 1,000 years to decompose. An issue that Talking Tables had to address. Thankfully, not only have they successfully created the world’s first recyclable party cup but have also taken further steps towards a ‘plastic-free’ status across 95% of their product roll out, as well has having launched a range of home compostable napkins. 

In the case of Talking Table’s, a key factor to their success has been partnering with the right suppliers. A practice that a number of multinational corporations have adopted, pledging to only work with suppliers that adhere to social and environmental standards, who in turn must expect the same from their suppliers. Therefore, creating a cascade of sustainable practices that flow smoothly throughout the supply chain. Ironically, one of the most prominent difficulties issues suppliers currently face, is automation. The more a supply chain is designed for mass production, the more likely it is that it’s automated, therefore the more difficult it is to make small changes to that cycle. As a result, some companies turn to overseas suppliers that use less automated equipment, although this still leaves them with the issue of transporting the goods across larger areas, which ultimately tips the scales back toward increasing their carbon emissions output. Therefore, cultivating loyal relationships with local suppliers becomes hugely important when it comes to relying on them for support when making changes. 

Talking Tables’ Director of Supply Chain, Daniel Fagan, comments on the need to build long-lasting relationships with reliable suppliers and how this affected their environmental goals: 

“When looking at the sustainability of our products and packaging, we found that one of the most important things to us was collaborating with the right suppliers. Over the years we’ve built long-lasting relationships with our partners, some of which we’ve worked with for over 10 years, and when the time came to looking at our collective environmental impact, everyone was all too happy to help. I think these trusting relationships and the loyalty we’ve built with them have played a huge part in the support we’ve had during our sustainability mission.”. 

To work out exactly how they were impacting the environment, Talking Tables sent out detailed surveys to their suppliers, asking about their waste management, their use of hazardous materials and chemicals (if any), and any other impacts they may be having on the planet. 

“From there, we worked hand-in-hand with our partners to make improvements and set action plans for our operations moving forward. Every two years, we hold a suppliers’ conference, as well as regular workshop sessions to keep everyone on the same page. As sustainability isn’t always at the forefront of supplier’s minds and they can often face issues like rising material costs, transport issues and high shipping costs, it’s up to businesses like us to drive the mission by supporting them through the process and keep them wanting to support us on our journey.” Said Daniel. 

We asked Daniel, if he was to offer a piece of advice to businesses going green, what would it be? 

“As well as being really passionate about my role, a key thing for Talking Tables is that a lot of the energy and drive around sustainability has come from the founders, Clare, and Mark. They are truly invested in wanting to make a change and for any company wanting to go green, you have to have the buy in from the top.”

“For us, what worked really well was breaking down everything we planned to do. Each year we’ve set specific pillars of strategy, with sustainability being one of them, and within that we built out all the key areas we want to go for that year. Whether that be a target on reducing the percentage of plastic we have in our products, or on boarding new or recycled materials. I think breaking it down annually, then breaking that down again to around 90 days helped us put it all in a digestible format and made it easier to communicate to the wider team.”

After chatting with Talking Tables, we can all rest easy knowing that there are businesses out there with a true passion and commitment to combating climate change. So much so, that Talking Tables are even on track to becoming officially B Corp Certified. A designation that signifies they are ‘leaders in the global movement for an inclusive, equitable, and regenerative economy’. A clear statement that the brand continues to invest in social and environmental practices, even offering all team members two volunteer days, a wellness budget and funding towards any training they wish to complete.  

As you’ve probably worked out, there’s a lot that goes on behind the scenes when it comes to a business going green. The whole process depends on whether the sustainability changes being made are affordable, accessible, manageable, and dependable. All of which can be difficult to achieve for certain types of businesses but is vital to the longevity of our existence. At some point in the cycle, the responsibility also falls upon consumers to take accountability and make greener choices. 

However, with companies like Talking tables pioneering advancements in sustainability, there’s certainly hope for a greener future. 

The rest they say… is up to us. 

If you would like to speak with our team of dedicated Gifting & Accessories specialists, contact us on 0191 691 1949 or email us at hello@macgregorblack.com

Latest blogs & insights

Case Study, Consumer, Cosmetics, Health & Beauty, Industry, Insight, Sustainability

Posted on 7 October 2022

For thousands of years, skincare has played a vital role in many of our daily routines.

As early as 4000 BCE, our ancestors have experimented with creative and resourceful ways to enhance their physical appearance. Now, one modern trend looks to reshape the multi-billion-dollar global industry.

MacGregor Black takes a closer look at the cosmetics industry and its latest development, ‘Clean Beauty’.

The Cosmetic Industry

The ancient Greeks lathered their faces with honey and the early Egyptians exfoliated their skin with salts extracted from the Dead Sea. Our historic desire for the perfect complexion has echoed throughout the ages, giving birth to a £395.7billion industry we know today as, the cosmetics industry.

An industry where, in more recent years, many brands have drifted away from traditional techniques and ingredients forged in nature, instead turning to science in the search for success. Whilst such techniques may well have resulted in cheaper, more convenient, and (admittedly) in many cases more effective products. There is a newfound spotlight shining brightly on the long-term effects of pursuing perfection.

Fast forward to present day and an increasing amount of consumers are beginning to pay close attention to the products they consume. Labels are used to educate rather than attract, ingredients are analysed and understood, and brand are now held to account for the impact they have on not only our skin, but the world around us.

The result?

Cosmetics companies from across the globe are beginning to ditch the new for the old… all in the name of the ‘Clean Beauty Movement’.

What is Clean Beauty?

At its core, clean beauty refers to cosmetic products that are free of hormone disrupters, carcinogens and other harmful chemicals or ingredients such as, petrolatum, parabens, oxybenzone, phthalates or artificial fragrances, to name but a few.

Led by a rise in conscious consumerism, clean beauty products are flooding the cosmetics industry. And are we really surprised? According to data collected by Statista Research, almost half of 13–19-year-olds are interested in trying clean beauty and personal care products. In fact, in today’s market, clean beauty products generate around £350 million per year, with forecasts expecting 600% growth by 2024, totaling to a whopping £20 billion worldwide.

Clean beauty products are not only defined by their use of safe, non-toxic ingredients but are also bolstered by their transparency. There is a conscious movement towards tearing down the wall of secrecy that has previously surrounded many well-known brands, as modern consumers seek to educate themselves to better the decisions they make. So much so, that according to a recent survey conducted by Statista Research, 66% of 13-39-year-olds are more likely to buy a personal care or beauty product that has a ‘clean’ label on it.

Long gone are the days when consumers shopped solely for designer names or fancy packaging alone. Ingredients are now firmly under the microscope, with favour falling heavily to transparent beauty brands that clearly list not only exactly what is in their products, but also omits ingredients that can potentially harm.

Now to some, the conversation may end there. After all, a ‘clean’ label must mean it’s clean, right? Unfortunately, this isn’t always the case. In truth, there is no legal or official definition for clean beauty at this moment in time. And in the absence of clearly defined rules bring ambiguity. Ambiguity that many brands have taken advantage of, seeking to define clean beauty according to their own agendas. Not only that, but the cosmetics industry sadly isn’t as regulated as we’d all like it to be and as a result, some brands have the ability to mislead their customers. For example, ‘fragrance’ is not an ingredient but due to the lack of detailed regulation, companies can hide toxic ingredients in their products under the banner term ‘Fragrance’.

This is precisely what Clean Beauty aims to correct.

What Else Could Be Considered ‘Clean Beauty?’

Fuelled by a sudden boom in the health and wellness sector, many brands have opted to launch products that are not only labelled as ‘clean’, but also ‘organic’, ‘cruelty-free’, ‘green’ or ‘natural’. We’ve broken down those terms for you below.

Organic

For a product to be dubbed ‘organic’, it must be composing of at least 95% organic materials, formulated using organic farming, handled and manufactured in coordination with specific laws, free of genetically modified ingredients and must be officially certified as ‘organic’. Unlike the food & drink industry, the term ‘organic’ in cosmetics has little regulation and unless a product has gone through an extensive testing process to become officially certified, it’s difficult to guarantee it contains truly organic ingredients. However, one thing to bear in mind is, in the United States the USDA organic certification isn’t cheap and therefore some smaller health and beauty companies operating out of the US can’t always afford to display the official USDA organic certification seal, despite their products being truly organic. So, it’s best to do your research!

According to data collected by Mordor Intelligence, the organic skincare market is expected to grow by 8.5% per year through to 2026. Currently, the market is primarily dominated by a select group of large cosmetics companies, however as more and more beauty brands reap the benefits of producing organic products, we expect to see a surge of new contributors entering into this space.

Cruelty-Free

With the same passion shown for their own health, many consumers are pushing for the cosmetics industry to also be more conscious of the effect they have on animals.

Unfortunately, the cosmetics industry has a long and ugly history of testing on animals. Thankfully, and in large part due to consumer backlash, this is slowly changing, and many beloved brands are now opting to test their products using other methods of research instead. For example, cosmetics companies can utilise vitro testing (the practice of testing on human cells and tissue), silico testing (testing using computer modelling techniques) and are also able to test their products with the help of human volunteers.

As cruelty-free brands become more popular, there’s a common misconception that these products are also ‘vegan’. Whilst cruelty-free products share the same sentiment as vegan products and aim to protect animals as much as possible, cruelty-free products can still contain ingredients derived from an animal, despite them not being sourced in ways that could prove harmful to the animal. For example, a product that contains honey could be considered cruelty-free, as extracting honey from the hive doesn’t harm to the bees, however, the product is not vegan as it still contains animal ingredients.

If you’d like to know which products are cruelty-free, keep your eyes peeled for official cruelty-free logos and certifications.

Green

Easily confused with ‘clean’ beauty, ‘green’ beauty refers to products that cause no harm to the environment. From its manufacturing to its ingredients, all elements of a green beauty product will have little to no impact on the planet.

One of the most talked about topics within green beauty right now is, sustainable packaging. According to a study conducted by specialist health & beauty agency, The Pull Agency, nine out of ten shoppers (88%; rising to 93% of Generation Z) look for sustainability credentials in their beauty and personal care purchases and a third (32%) have deliberately chosen a sustainable brand in the past.

However, despite the swelling demand from consumers, the cosmetics industry is one of the top contributors to plastic pollution, producing more than 120 billion units of packaging waste every year. This is because, sadly, much of the packaging used in the health and beauty sector is comprised of a mixture of materials that are extremely difficult, if not impossible, to recycle.

Natural

As reported by Nielsen, 40.2% of consumers say they look for natural ingredients when making a purchase. However, buzzwords like ‘natural’ are tricky to define.

In a nutshell, if a product is claiming to contain ‘natural’ ingredients, it’s more than likely referring to the essential oils inside the product. An essential oil is a concentrated hydrophobic liquid containing volatile chemical compounds derived from plants, and depending on how concentrated the oils are, this could drastically change their effects on your health. Whilst they are natural, if they’re not formulated correctly, essential oils could damage the protective barrier across the skin, which is why when racing to grab the latest ‘natural’ products from the shelves, consumers should still always be conscious of the ingredients inside them. However, more often than not, essential oils incorporated within manufactured products go through a degree of regulation and are usually pretty safe to use.

How Much Damage Can Products Really Do?

Since there are little regulations around keeping harmful ingredients out of cosmetics, the clean beauty movement must be led by health-conscious-consumers and companies alike. Being aware of the effects that certain ingredients in products can have on both our safety and the planet is the first step down the path to true clean beauty.

Preservatives such as parabens, used by brands to increase the shelf life of their products, have been known to cause skin irritations, allergic reactions, and in some cases, have even been known to disrupt the hormones in our bodies, causing fertility issues and increasing the risk of cancer. And that’s just one ingredient!

Similar to parabens, phthalates, which are used to bind a product with a fragrance, can also cause allergic reactions, hormone disruptions and irritate our skin.

As you can see, some (not all) of the ingredients used in health and beauty products can have long lasting, harmful effects on our health, but did you know that some of them can also do just as much damage to the planet?

Oxybenzone is an ingredient most commonly found in sunscreens, used to protect our skin from the harsh UV rays. Although used in over 3500 sunscreens worldwide, this popular ingredient offers far less protection than we might think…Not only does oxybenzone act as a human hormone blocker, but it has also been known to bleach and cause serious damage to coral reefs. Many consumers aren’t aware of this, nor are they aware that there are many suncream brands out there that opt to use zinc-oxide or titanium oxide instead of oxybenzone, both of which are kinder on our skin and the planet.

We can understand why products using synthetic ingredients can often get a bad rep (especially after reading the above!) and whilst we might assume that natural ingredients are superior to lab-created synthetic ingredients, this isn’t always the case. In fact, after years of detailed research and development, many skincare brands have been able to create safe synthetic chemicals as a method of maintaining the purity of their products and increasing their shelf life. Which in turn, means less packaging waste and a smaller carbon footprint!

Brands to Watch

As the demand for clean beauty soars and an abundance of new products pop up in stores across the globe, it can be tricky to pin down which brands are truly clean.

MacGregor Black spoke with Health & Beauty sector specialist, Kriisti Atherton, to review her top clean beauty brands and why they made the cut.

The Ordinary

A common question many people have about clean beauty brands is, are the products worth the money? It seems that the cleaner the label, the steeper the cost and many consumers say they shy away from clean beauty products simply because of their extortionate price. This is where The Ordinary comes in.

It’s no surprise that bloggers, influencers and consumers are going mad for The Ordinary’s products. This brand aims to make skincare accessible. Most of the brand’s products cost less than £20, with some of their serums, creams and solutions costing as little as £5. Each of The Ordinary’s skincare formulations are simple, easy to understand and are free of additives, fillers, fragrances and dyes. Their packaging is minimal and straight-forward and their product labels explain exactly what’s inside them.

Kriisti Atherton comments:

“The Ordinary products are ideal for those who want to get straight to the point when it comes to their skincare. My favourite product from this range is their chia-seed oil, which personally I feel is massively underrated! It helps me with pretty much all of my skincare concerns (and even keeps my hair smooth and shiny!), from breakouts, to fine lines, to split ends. For me it’s magic.

I also really like their products in particular because they’re packed with evidence-based ingredients like retinol, salicylic acid and hyaluronic acid, without the market leading prices people might usually be expected to pay.”

UpCircle Beauty

Founded in 2016 by siblings Anna and William Brightman, UpCircle is a brand that aims to make the most of the hundreds of prime cosmetic ingredients that end up in landfill each year. This affordable organic beauty brand has built themselves a credible reputation for fighting waste by for sourcing and re-using natural ingredients discarded by the food & drinks industries. In their products, you’ll find ingredients like coffee grounds, olive stones, kiwi juice, maple bark and apricot stones.

Health & beauty specialist, Kriisti Atherton commented in a statement:

“UpCircle beauty products hold a special place on my shelf. I’m actually using their body scrub made with tangerine and repurposed coffee grounds and the results have been amazing. The circular economy sits at the foundation of their brand, as they aim to reduce as much waste as possible through upcycling (hence the name UpCircle) and taking advantage of the many perfectly usable ingredients that end up in landfill each year. And to top it off, their products are palm oil free, vegan, cruelty-free, natural and sustainable. Plus, their packaging is 100% recyclable.”

Biossance

In 2003, Biossance patented a life-changing technology that allowed them to create an accessible cure for malaria. Today, the sustainable brand has turned to beauty, developing over 120 million skin-loving treatments, thanks to this technology. The ingredient most commonly found in their products is squalene, an oil Biossance produce entirely from sugarcane (rather than it’s typical source. Yep, you guessed it… shark livers!).

The brand prides themselves on their continued efforts in shark conservation, saving over 2 million of these ocean dwellers lives with their renewable squalene creations. Not only that, but their packaging is fully recyclable and in partnership with CarbonFund.org., they also plant trees and fund large restoration projects offshore each year.

Kriisti Atherton gives her insight:

“What I love about Biossance is their undying commitment to the environment! The company ships carbon neutral, is cruelty-free and has a green lab certification, meaning the brand meets the non-profit’s laboratory standards for energy consumption and usage. The company has also taken it upon themselves to personally ban over 2,000 harmful ingredients (like parabens and phthalates) from their products, further proving their passion for preserving the planet, as well as the safety of their customers.”

Monday Haircare

MONDAY is a dermatologically tested haircare brand that currently has people across the internet raving about its results. Their shampoo and conditioner formulations are free from SLS, parabens and are certified under the Leaping Bunny programme by animal protection and advocacy agency, Cruelty Free. Whilst also being recognised by PETA as a brand that has a zero-tolerance policy when it comes to testing on animals.

MacGregor Black’s beauty expert, Kriisti Atherton notes:

“I wanted to include a haircare brand in this round-up because the clean beauty movement isn’t just focusing on skincare or cosmetics, it extends to pretty much any personal care product out there.

With a focus on using natural ingredients, MONDAY is all about making luxury products more affordable for the average person. They don’t believe you should pay more for quality ingredients or fancy packaging, which still looks amazing and is 100% recyclable.”

In short, the Clean Beauty Movement encourages us to challenge the norm and push for what we feel is right. While cutting through the hype and investing your time into finding out which brands are truly ‘clean’ can be difficult, it’s worth remembering that the Clean Beauty Movement began out of a genuine need for transparency and higher-quality ingredients in the products we consume. Thanks to this demand, the industry is evolving, and more brands are tackling problems like the misuse of harmful ingredients, unethical practices, and misleading marketing.

By reframing the focus on the ingredients in our skincare and pushing for cleaner, natural, better-quality products, the Clean Beauty Movement holds the power to re-shape a multi-billion-dollar industry.

If you’d like to speak to our Global Health & Beauty Practice, get in touch today via hello@macgregorblack.com or +44 (0)191 691 1949

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Consumer, Fashion, Industry, Insight, Interview, Outdoor, Sports, Sustainability

Posted on 27 May 2022

Clothing & apparel, like many other industries, has swung back and forth navigating the intricacies of Covid-19, countrywide lockdowns, and the ever-changing societal habits that have ensued. As the pandemic has irreversibly accelerated the shift to not only digital, but also experiences we have as customers, one such brand has not only successfully navigated the pandemic, but done so building an army of loyal customers with an unwavering commitment to purpose, quality, and most all… building in Britain.

We sat down with Oliver Massy-Birch, Director of clothing brand, Fortis, to talk outdoors, apparel, and what the future holds for the brand flying the flag for British manufacturing.

MacGregor Black: So Oliver, to a newcomer out there, how do you introduce them to Fortis?

Oliver: Well, the first thing people say about us, is that we’re very different.

The idea we have at Fortis is to make something that is going to be a trusted friend for a long, long time. And not only that, but to make it in Britain, with British fabrics. Manufacturing in the UK has been depleted for years as the fashion world is very much, centred around fast fashion. We’re very much going against that.

We want to increase the demand for, what we call slow fashion. And that means making a better product. It’s a bit more expensive, but it is going to last longer, have a repair service, and you know, have all of these things that incorporate something that you’re going to have for years to come.

We think, why can Fortis not lead the way for the fashion world?

Oliver Massy-Birch, director – fortis clothing

MacGregor Black: Going down the ‘slow fashion’ route, is that something that you’ve pursued, where did the decision come from?

Oliver: It came very much from my father, who to begin with, manufactured for the police & military world. Then he moved into the shooting, fishing, and farming markets. So, when I took over, I just saw it as ‘we can do this right across the board.’, it doesn’t just have to be a brand for, you know, the hardcore country types.

It can be the same technology, the same quality, just across fashion markets, but also to lead the way in that actually, you don’t have to change the colour of your jacket every year. You can have it for the next five years, six years, whatever it may be, because it’s quality, and it fits well.

And I’m a big advocate of that. A well-made product does look very nice. So, I will always say something of quality is absolutely on trend. So we aim to cater to that base going forward and fit that demand, if you like.

MacGregor Black: In the last decade we’ve certainly seen a noticeable shift in buying behaviour, where there’s now a greater need for fashion to also be functional for the everyday consumer. Particularly over the last 3-4 years there are luxury brands that have a deep history in producing purpose-built clothing, such as Canada Goose and Moncler, that have incredible success in the Fashion industry, due to positioning in that specific category.

Is this something you can see happening to Fortis in the future?


Oliver: I think the ‘made-to-order’ market we are right now is a very good market… and importantly, it’s a growing market. There are a few things that make it a little, confused if you like. You can have police officers in forces jackets, farmers in forces jackets, and shooting & fishing in them too, as along the way, one item can meet the needs of many. You know, the core ideals of staying dry, comfortable, and ultimately having their needs met are our priority.

So, I don’t see us going down the route of saying we’ll design a piece for this purpose and this market only, and that’s how it will stay.

As long as we meet our functional performance and sustainability promises. I’m happy to move and steer our direction as we see it developing. Whether that be in five years’ time or 20 years’ time.

MacGregor Black: You mentioned earlier that many people describe Fortis as ‘very different’. One of the ‘stand-outs’ for me is your commitment to manufacturing in Britain. Why is it so important to you that this remains at the core of Fortis?
Oliver: For me, I know tomorrow we could pick it up in China and you have make five, six times the profits, maybe more.

But the issue for me with that, is that there’s a principle. And the principle for me is that okay, great, I enjoy what we do and I enjoy making profit that we can reinvest into the company and into the local community. And you want to do exactly that over time. But there’s also something about creating a positive, lasting legacy. One of something that is quite different… and special. Rather than being just another company that manufactures in China.

Thinking ahead, how sustainable really is that for the environment? Fewer miles for our materials and products to travel means reducing our carbon footprint. We’re going to bring it down by manufacturing in Britain, and in the long run it’ll make a big difference.

Ultimately, we’re doing the same processes, but we’re doing them in Britain, and to a better standard. So there is a long term plan.

And I’m an outdoorsman myself, so the environment is the biggest thing for me. So we think, why can Fortis not lead the way for the fashion world?

MacGregor Black: Finally, to round things off, give me the five words that embody Fortis now and to move forward with.

Oliver: Quality, sustainable, trustworthy, and… bloody good!

With Oliver at the helm, Fortis looks to be in good hands, and with a flexible strategy for the future, centred around it’s unwavering core principles of quality, sustainability, and trust, it’s easy to see why they’ve been quick to gain such a loyal following.

If you’d like to talk talent with our specialist team of Sports, Fashion, & Outdoor recruitment consultants, get in touch via hello@www.macgregorblack.com or at 0191 691 1949

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Advertising, Consumer, Drink, Events, Food, Hospitality, Industry, Insight, Sustainability, Technology

Posted on

Once dubbed, ‘the juice of the gods’ and given its own official deity, wine has been a well-enjoyed beverage for thousands of years. From the range of alcoholic drinks in circulation today, arguably none have impacted society in quite the same way. The history books show that this much-cherished drink has bridged the gap between ancient cultures, opened up channels for philosophical ideas to spread across Europe and even played a key role in the evolution of worship.

And so… in celebration of Wine Day 2022, MacGregor Black explores the rich history of wine. From how it’s produced, to the popular variations we know today, and how they could be changing for modern wine-lovers all over the world.

Where Does Wine Come From?

Unfortunately, no one can be 100% certain about the exact origins of wine. As with any new innovation, as it journeyed across cities, countries and continents, the birthplace slowly became more story than substance. Fast forward to today and there equally as many new theories as old as to where this beloved beverage began its journey.

If we were to turn to Greek mythology, it’s said that Dionysus, the son of Zeus and ‘God of Wine’, invented wine whilst living among ancient mythological creatures called Nymphs. As much as we’d like to close the age-old case of ‘who did it first’, it’s likely that grape culture, or viticulture, outdates Greek civilisation itself.

If we turn to archaeology, recent discoveries suggest that the earliest known ancient wine production evidence dates between 6,000 BC and 4,000 BC during the Neolithic era, with winery sites, grape residue or clay jars being discovered in Georgia, Iran, and Egypt. However, some researchers argue that the earliest evidence of a non-grape-based drink, often compared to wine, was found in ancient China as far back as 7000 BC and was made from fermented rice, honey, and fruit.

Many people believe that wine is central to civilisation as we know it in the west. We use it as a medicine, a means of celebration, a social lubricant, a religious symbol, and last but certainly not least, to unwind after a long day at work. Whilst we can’t say exactly where it originated, we do know that we have sea-fairing civilisations such as the ancient Phoenicians to thank for spreading wine throughout much of the Mediterranean, along with olive oil, the alphabet and glass! The Phoenicians shared their understanding of viticulture and winemaking to several world-renowned wine-producing nations such as, Spain, France, Lebanon, Syria, Algeria, Tunisia, Egypt, Greece, Italy, and Portugal to name a few. Not only that, but the Phoenicians also had a direct influence on the expanding winemaking cultures of the ancient Greeks and Romans, which would later spread their understanding of viticulture across the rest of Europe.

Although we can’t say with certainty where wine began, one thing we can be certain of is that we all owe our well-deserved appreciation for wine to one single plant. The grape vine.

As there are many different variations of wine, you’ve probably guessed that there are also many different variations of grape. In fact, there are over 10,000 different species in existence today, with the majority of the world’s wine stemming from just one. Vitis Vinifera Sylvestris. Over the course of its ancient existence, and as early humans spread the desire for high-quality wine to varied climates across the globe, the Vitis Vinifera Sylvestris grape vine mutated and evolved to adapt to small variations in its new home. All culminating in the rich variety of grapes we know today, and hence why we’re lucky to have so many different delicious wines! Unfortunately, in more recent years, such high demand for particular wines such as Cabernet Sauvignon and Pinot Noir, has led to a decrease in the world’s natural grape diversity. As many regions join the race to produce in line with demand, many vineyards have begun digging out their niche, native vines in favour of more mainstream varieties.

How Was Ancient Wine Made?

Whether it be a thousand years ago or this very evening to celebrate US National Wine Day, the process of turning grapes into wine is as impressive as ever. With modern-day technology playing its part in providing us with a smoother and safer drinking experience.

For ancient cultures to produce wine, workers would spend long, exhausting hours harvesting ripened grapes. Followed by pouring them into a large open top vat, with some opting to leave the grapes to dry in the sun beforehand in order to concentrate their flavour. Then comes the part many of us have seen and heard about. They would use their bare feet to repeatedly crush the grapes, producing enough pressure to both release tannins throughout the wine and break the skin encasing the grape. Yet, just enough pressure to preserve the seed inside, as breaking this would leave the wine tasting bitter.

After hitting their step count for the day, the liquid was then left to settle for a period of time while native yeasts converted the sugars in the grapes into alcohol, leading to the fermentation process, with some cultures then adding a variety of spices to sweeten the taste. Over the ages, many civilisations have fine-tuned their methods. The ancient Greeks invented a winepress to crush the grapes, followed by the Romans later using barrels and other techniques that helped them produce greater volumes at a quicker pace and lower cost.

With a limited drinks on the menu at the time, often including fruit juice, goats’ milk, or stagnant water, it should come as no surprise that some ancient cultures even chose to sweeten their foul-tasting water with wine. In fact, wine provided not only flavour but a safer and more sanitary drinking option for many. Although even our ancestors had to learn to pace themselves, with excess consumption leading to… well you know the rest. And so, it was common to also add water to wine thus avoiding over intoxication. So much so, that in some cultures drinking undiluted wine was considered scandalous and some Jewish Rabbis would even refuse to bless ceremonial wine if it hadn’t been first mixed with water.

Wine & Religion

Throughout time, wine has played an integral role in the course of human history as we know it, with religion being no exception. Where some religions, such as Islam, forbid the drinking of alcohol, others like Christianity and Judaism have been known to use wine as a ceremonial symbol. In fact, the Christian church may well be the ones to thank for improving the tase of ancient wine, as it’s recorded that around the sixth century, priests, monks and nuns cultivated vineyards in areas that weren’t as familiar with every-day wine drinking, which largely increased production and ultimately improved wine knowledge.  

From the Old World to the New

Following its unrivalled popularity, grape culture and winemaking was quickly transported from the Old World to the New and unsurprisingly many different cultures have since attempted to perfect the process.

Fast forward to today and you’ll be pleased to learn that the wine we drink now differs largely from the wine shared amongst our ancestors. For example, in comparison to today, ancient wines certainly packed a little extra punch. Converting them into today’s metrics, they were likely as high as 15% or even 20% ABV. Hence the rather wise desire to water them down. However, the most notable difference between ancient and modern-day wines are the preservation efforts. The modern bottles we use today help in protecting and preserving the quality of wine for many years to come, whereas many ancient wines we’re quickly spoiled by regular exposure to Oxygen. Thus, forcing Vintners to preserve them with resin, which unfortunately often compromised the wine inside, making it thick and sticky.  

Now they say not to judge a book by its cover, but in the case of wine, there’s a lot to be said for the bottle labels…

When ancient Egyptians dominated the wine trade, even sending King Tutankhamen to the afterlife with over 26 bottles of the stuff! an issue began to arise around how to determine a bottle of wine’s origin. And so, the wine label was born. Appearing to date back as far as 1550 BC, or maybe even further, seals and etchings were placed on bottles as a way to simplify trade, but also to signify the date, type, and quality of wine.

By the 18th century, the wine trade was booming, and etched labels had become a thing of the past, replaced with bottle labels that were printed on parchment and tied to bottlenecks with string, much like the hanging tags we sometimes still see today. Fast forward to 1798 and thanks to the invention of the lithograph, bottle labels could now be printed in mass. This in turn brought with it new innovations in in design bringing bright colours and an emphasis on artistic design to the forefront. Today, this same practice has reached far and wide from the simple wine bottle, now extending to print media as we know it.


In the 20th century, far from the days of clay jars and oak barrels, an Australian winemaker called Thomas Angove filed a patent in 1965 for what would later be known as bag-in-box-wine. The design was actually based off a very similar product already on the market, which was a bag in a box used by mechanics to transfer battery acid. With Angove’s new design, consumers were required to cut the corner of the bag, pour out the wine and seal it with a special peg. In 2010, the Scandinavian state institutions, Systembolaget and Vinmonopolet analysed the environmental impact of various wines, finding that bag-in-box packaging generated up to 90% less carbon than bottled wine. Not to mention the fact that, since the wine is removed from the flexible bag without adding much air to fill the remining space, it greatly reduces oxidation, ultimately keeping your wine fresh for longer!

It’s clear to see why the method is very much being carried on today by companies like Laylo, manufacturers of Premium boxed Wines.

Co-Founder of Laylo, Laura Riches, commented:

“The reason we chose to box our wine, rather than bottle it, comes down to three factors. One, the wine stays fresher for longer, and as I’m a personal fan of the odd glass of wine whilst cooking, it meant that I could open a box and keep it for up to 6 weeks after. Secondly, sustainability. As you’ve mentioned, boxed wine generates up to 90% less carbon and our product can actually be 100% recycled through our ‘return by post’ scheme. Lastly, here at Laylo we love telling stories and people love to know more about the history of the wine they’re drinking, and since there’s 6 faces on the box, that gives us plenty of freedom to do that.”

We asked Laura, how is it that boxed wine generates less carbon than bottled wine?

“When making wine bottles, there’s actually a huge amount of energy that goes into that process, not to mention the amount of energy it takes to transport wine bottles. If you were to weigh a bottle of wine, the bottle itself actually accounts for a large portion of that quantity and their awkward shape often means they’re packed using lots of plastic to keep them safe during transport. At Laylo, we actually ship our product to the UK in large containers, then package it from there to reduce the amount of transport required, ultimately reducing emissions.”

Whether you’re a history buff, a wine connoisseur, or just brushing up ahead of your next vineyard visit, knowing how various cultures have produced and used wine since it began will without doubt enhance your appreciation for the brilliant beverage. From the first flowering grape vine to the beautiful boxes by Laylo, wine is far more than just fermented grapes, it’s a journey through history that you can savour with every sip.

If you would like to speak with our specialist team of Drinks experts, call us on 0191 691 1949 or email us at hello@www.macgregorblack.com

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