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Head of Marketing

  • Location


  • Discipline:


  • Type:


  • Salary:

    Competitive Salary and Benefits

  • Contact:

    Geoff Bowman

  • Contact email:

  • Salary:


  • Salary band:


  • Reference:


  • Published:

    3 months ago

  • Expiry date:


  • Consultant:


Head of Marketing
Are you looking for a challenging role, with huge autonomy and stretch potential?
Can you drive sales through innovative marketing through multiple channels?
Are you a proven leader who can achieve great results?

MacGregor Black are partnering with a Niche Premium FMCG Manufacturer on the search for a Head of Marketing. This is a permanent role based in South Wales.
As the Head of Marketing, you will manage and lead the growth plan as a key brand. You will be responsible for the development of the long-term strategy, full marketing mix, innovation plans and have P&L accountability. You will also be responsible for the management of events and customer visits at our visitor centre.
Key Responsibilities:

  • Developing and leading the brand vision, equity and strategy, giving clarity to a 3-year brand plan and executing that on time and budget
  • Tracking brand performance across key formats and channels. Ensuring appropriate business actions are taken with the sales team and senior exec
  • Acting as brand custodian to develop and innovate visual identity and packaging
  • Effectively collaborate and communicate with internal teams to ensure alignment and consistency of brand strategies and plans
  • Develop and grow experience led events and tours.
  • Design and develop a variety of marketing initiatives and materials, ensuring maximum coverage in strategic areas.
  • Develop visits and events that excite and enthral, proactively generating great PR and Social Media storylines.
  • Analyse visitor numbers across relevant channels (e.g. online, walk-up, small group, large group customers)
  • Establish and oversee relationships with appropriate trade and industry influencer groups
  • Oversee relationship with Visit Wales, including implementation of QA Scheme (ensuring 5 Star status), advertising opportunities, FAM trips, journalist/blogger engagement and membership of relevant steering group(s)

What we are looking for:

  • Knowledge and experience of executing traditional, digital and influencer marketing
  • Experience defining marketing plans and budgets and working within them on KPI's
  • Experience in the Wine, Beer or Spirits / FMCG industry is essential
  • Analytical - Experience of Excel to advanced Level
  • Able to add value at every opportunity with marketing to drive sales
  • Strong commercial and practical sensibility
  • Significant brand marketing and strategic expertise and ideally with experience working across multiple markets / regions
  • Experience working closely with a sales team to reach targets and measurables
  • High potential manager both functionally strong and with great business leadership capability
  • Able to build and maintain strong relationships with key stakeholders, able to influence and collaborate across levels, regions and cultures
  • Flexible / agile and comfortable working with ambiguity
  • Passion for being at the heart of development in a main strategic plan for a global brand

Competitive Salary on offer + Benefits.
Please contact Geoff Bowman today for further information