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Senior Brand Manager

  • Location

    South East England, England

  • Discipline:

    Marketing

  • Type:

    Permanent

  • Salary:

    Competitive Salary plus benefits

  • Contact:

    Marie Ramsay

  • Expiry date:

    16-10-2020


Senior Brand Manager

Are you an entrepreneur at heart and have a passion for winning?
Do you have a strong understanding of the FMCG business?

Are you a proven Brand Manager or SBM looking for a new challenge?
MacGregor Black is currently supporting a progressive Branded business, on a search for a Senior Brand Manager. This is a Full-Time permanent role, based 3-4 days at HO in London with WFH.

Main Responsibilities

  • Development and execution of brand marketing plans (BMPs) for the UK & Ireland to deliver sustainable business and share growth across both markets.
  • Own the relevant Brand P&L and input of long-term forecast assumptions for UK&I.
  • Lead the development and execution of Brand Activity Plans, on time, in full.
  • Manage input into and the relationship with Shopper & Customer Marketing for the brand / portfolio
  • Constantly review brand performance at a market, segment and customer cell level for ongoing improvement.
  • Monitor and analyse market and competitor performance/activities in order to inform long term forecasting decisions through concrete assumptions. Proactively recommending changes to the annual plan to drive improved growth and competitiveness
  • Lead cross-functional project teams and work closely with Business Operations to ensure alignment and consistency in go-to-market strategy
  • Work closely with CD to ensure engagement and successful execution of Brand Plans, including defining and managing competitive pricing and promotional strategies across channels
  • Develop and present compelling trade stories to key Customers to help secure listings and support for key initiatives
  • Manage relationships with external Agency partners in driving projects



Skills & Experience

  • Understanding consumers & shoppers to discover insights and turn them into ideas and growth opportunities
  • Developing detailed brand activity plans
  • Commercial acumen & financial savviness: ability to analyse the P&L and market performance data to uncover insights and opportunities to optimise plans and max the mix
  • Ability to understand and synthesise both historic and forecast financial business performance
  • Predicting market change & competitor scenarios
  • Understanding retail channels & Customers. Working with Customer Development to achieve listings, availability and visibility targets
  • Developing and executing pricing and trade promotion strategy
  • Developing competitive category strategy and brand positioning
  • Developing superior & sustainable products and packaging
  • Creating briefs and briefing creative. Producing communication assets
  • Capable of building and understanding business cases
  • Project Management and ability to work effectively with diverse, cross-functional teams


Contact Marie Ramsay for a confidential discussion today.