Brand Manager – UK & France

Brand Manager – UK & France

Do you have proven Brand Management experience?
Do you want to work for a Toy brand that is a globally recognised market leader?
Do you have a passion for innovative, award-winning product?

Macgregor Black are partnering with a global market leading Toy Brand, on a Brand Manager role, based in the UK. This is a permanent role with hybrid working opportunities.

Key Responsibilities

  • Manage the product development of global toy brands
  • Work alongside the Head of Marketing EU to deliver compelling campaigns
  • Day to day management of all marketing activities including social media, promotions, advertising, media production, packaging, branding, PR, and market research
  • Provide day to day marketing support acting as the first point of contact ensuring assets and plans are shared accordingly
  • Formulate key brand and marketing strategies for their relevant categories
  • Create win-win partnerships by building effective relationships with customers and key internal stakeholders at all levels (R&D, Product Design, Graphic Design, Tech, QA, Sales, Planning and Operations
  • Focus on consumer and customer needs/satisfaction setting high standards and delivering on time and budget
  • Brief and interpret media schedules and post campaign reports as well as assisting in administering critical path analysis to ensure all timelines are adhered to
  • Tailor each campaign based on territory with focus on the UK and France
  • Manage the brand marketing budget, negotiate estimates, and analyse market data with day-to-day management of pricing, costing, profitability analysis and SKU rationalisation
  • Consistently produce new ideas, approaches and insights for product and marketing within the portfolio
  • Stay up to date with regulations regarding marketing to children with focus on the UK and France

What are we looking for?

  • Proven experience with brand management/ marketing in a consumer productorientated industry
  • Toy industry experience preferred but not essential
  • Strong knowledge of a variety of marketing tactics from TV, print, digital and consumer promotions
  • Comfortable managing multiple projects at once in a fastpaced environment
  • Passionate, creative, and organised
  • Excellent communication skills, able to work with key stakeholders at all levels of business

Please contact Abbie Richardson for further information.

United Kingdom
Abbie Richardson

Abbie Richardson

Principal Consumer Consultant

Phone 01916913575

Envelope Email

Please contat Abbie Richardson today for further information

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