Digital Content Strategist

Digital Content Strategist

Ready to revolutionise the beauty content game? Are you a creative genius with a passion for driving conversions?

Are you able to create content that not only captivates but converts?

Can you turn Beauty trends into revenue streams?

MacGregor Black are proudly partnering with a Innovative Beauty brand on the search for a Digital Content Strategist. This is a permanent remote based role, with regular travel to London.  

As the Digital Content Strategist, you’ll spearhead strategies that blend creativity with strategic thinking to craft compelling content aimed at engaging our beauty audience across Tiktok & IG, prompting action, and ultimately boosting conversions and revenue. The ideal candidate possesses a deep passion for beauty trends, a keen strategic eye, and the ability to translate captivating content into measurable business results across both social media platforms and paid performance initiatives.

Key Responsibilities.
• Formulate and execute imaginative content strategies tailored to the beauty sector, aiming to boost conversions and revenue while maintaining brand authenticity
 • Lead the development of beauty-centric content, ensuring it features clear hooks and compelling narratives that foster audience engagement and drive conversions.
 • Optimise all content for diverse platforms and varied audience segments within the beauty niche.
• Utilise data analytics and insights to pinpoint opportunities within the beauty landscape, gauge content performance, and make informed decisions to enhance content for conversion.
• Conceptualize and execute impactful campaigns within the beauty realm that deeply resonate with our target audience, yielding tangible conversion and revenue outcomes.
• Collaborate closely with the creative team to generate inventive beauty content concepts and assets aligned with conversion-centric strategies.
• Partner with the marketing team to ensure consistent beauty messaging across all channels.
• Conduct A/B testing and analyse the performance of beauty content to iterate and refine strategies, striving for maximum impact on conversions and revenue.
• Stay abreast of the latest beauty trends, innovations, and consumer behaviours to implement forward-thinking strategies in the beauty content space.

What are we looking for?

  • 2-3 days per week in office or work location 
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in a similar role focused on creating conversion-driven beauty content for e-commerce brands.
  • Deep understanding of digital marketing, content creation, and conversion optimization within the beauty sector.
  • Proficiency in utilising data analytics tools to derive actionable insights.
  • Exceptional creative thinking and storytelling abilities with a focus on driving action within the beauty niche.
  • Ability to thrive in a fast-paced environment and manage multiple beauty-centric projects simultaneously.
  • Strong communication skills and the ability to collaborate effectively with cross-functional teams + the ability to lead and drive action.

Salary up to £70K + benefits.
Please contact Daniel Hookway for more information today.
 

Country:
United Kingdom
City:
London
Daniel Hookway

Daniel Hookway

Senior Consultant

Phone +44 1134 470 783

Envelope Email

Please contact Daniel Hookway today for further information

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