Digital & Product Marketing Executive

Digital & Product Marketing Executive

Are you experienced managing agencies?

Do you thrive in working in an entrepreneurial environment?

Are you a Google Analytics expert?

 

MacGregor Black is currently partnering with a Global leading Toy brand on the search for a Digital & Product Marketing Executive this is a permanent role, offering hybrid working.

 

As the Digital & Product Marketing Executive, you will be responsible for the digital strategies for the brand, including the website launch. You will also have ownership of the Preschool Toy range across UK & Ire, using marketing expertise to maximise products sell-out and success.  

 

Key Responsibilities:

  • Responsible for the Gold Standard Execution of the branded website. Working on the back offices of the website (creating & publishing content) with the Global HQ Central Team and relevant SEO agencies to ensure great user experience
  • Responsible for the definition & implementation of the Digital Marketing with MD Guidance & working with Product Managers (PM)
  • Working on all digital touch points in order to impact the Consumer Journey effectively for the Business on the website and on our retailers’ website
  • Lead contact & communicator for agencies
  • Develop & implement effective CRM
  • Lead the ongoing analysis and the full reporting of the digital activities, using relevant tools and platforms (Google analytics/Google Tag Manager)
  • Competitor digital analysis, reporting, evaluating & proposing enhancements to key stakeholders
  • Responsible for communicating such results to create a “digital culture across the organisation
  • Completing competitor research & making recommendations to over-achieve versus competitors

 

What are we looking for?

  • Degree in Marketing/Digital Marketing/Business studies/Economics
  • Intermediate to advanced MS Windows skills including Excel, PowerPoint, Word – and Outlook.
  • Google Analytics accredited – Experience in using the Google Digital Tools to perform in-depth analysis (e.g. Google Analytics / Google Tag Manager)
  • Skilled in Photoshop or similar graphic design software

 

Country:
United Kingdom
City:
Borehamwood
Emily Robson

Emily Robson

Head of Practice

Phone +44 191 250 8274

Envelope Email

Please contact Emily Robson today for further information

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