Global Head of Marketing

Global Head of Marketing

Do you have extensive experience from working within Marketing with a strong knowledge of customer behavior and how to measure effects?

Do you have a deep understanding how to build a brand and how to create brand awareness in a global and digital environment?

Do you have a true passion for sports & fashion – updated on consumer trends, competitors, market research and media?

MacGregor Black is currently partnering with Outdoor Sports business, on the search for Global Head of Marketing. This is a permanent role based in The Nordic Region.

As the Global Head of Marketing, you will be responsible for defining the long-term vision, goals, and strategy, as well as setting the seasonal plan and ensuring creative execution across all consumer touch points. You will lead and develop a team of top talent marketeers within creative concept development, production, PR & communication, social & paid media, retail marketing and sports marketing.

You will be part of the management team, interacting with various stakeholders as well as external partners and agencies.

Key Responsibilities:

• Develop, budget, forecast, align, and implement the performance marketing strategy and KPI’s.
• Drive the brand’s mid & upper funnel strategy, budget & tactics to make this a robust part of the brand ‘s digital eco system
• Optimize and adjust the KPI’s monthly
• Accountable (as a team) for defining, aligning, and achieving your dynamic ROAS targets.
• Full ownership and accountability for of performance marketing budget and agreed performance marketing KPI’s
• Develop and implement frictionless high converting user journeys together with the Trading and Experience teams
• Improve coordination and incremental value of all channels through attribution modelling.
• Develop and implement AI/ marketing automation/ marketing modelling together with the Business Intelligence Team
• Create actionable insights and implementations from performance marketing analysis, Google Brand popularity, new technologies and industry trends to benefit ecommerce and beyond
• Continue to build a talented and highly motivated team for a fast-developing business
• Develop & maintain relationships; internal (Global ecommerce marketing, Regional Marketing, eCommerce Trade Marketing, and Brand Marketing) and external

What are we looking for?

• Extensive experience from working within Marketing and Communication with a strong knowledge of customer behavior and how to measure effects
• Deep understanding how to build a brand and how to create brand awareness in a global and digital
• environment
• Proven track record of building and leading international and diverse teams
• True passion for sports & fashion – updated on consumer trends, competitors, market research and media
• landscape, preferably with experience from retail both on- and off-line.
• Strong commercial focus – strong knowledge how to drive traffic and create sales with accurate tools
• and for all channels and media
• Strong project management skills
• Excellent communication and presentation skills including written and verbal skills in English

Competitive salary + benefits.

Please contact Nichola Saul today for more information.