Head of Product Marketing
Head of Product Marketing
Do you have strong commercial acumen?
Do you have product development experience?
Are you passionate about connecting product to consumers?
MacGregor Black is currently working with a leading premium consumer goods brand, on the search for a passionate and analytical Head of Product Marketing. This is a permanent role with hybrid working opportunities, based in Greater Manchester.
As the Head of Product Marketing, you and your team will champion the voice of the consumer internally to assist in further establishing the brands proposition globally as a trusted brand of choice.
Key Responsibilities:
- Take ownership of the product life cycle, from identifying the need through to successful launch
- Work closely with the wider business to set out the annual promotional strategy for the product ranges
- Review Product offering and market positioning, identifying any gaps in product categories
- Define the product vision and strategy, executing the product roadmap
- Conduct regular consumer research, to be communicated at all levels internally
- Work collaboratively across; sales, marketing and operations
- Review and analyse the effectiveness of activities, making recommendations to ensure optimisation
- Create innovative communication ideas for the brand
What are we looking for?
- 3+ years product marketing experience
- Experience working with premium consumer products
- Proven track record in launching a new product to market, ideally for a brand into a new product category
- Strong analytical skills with an ability to pull data for key insights
- Strong people management skills
- Self-starter, autonomous, resilient
- Confident decision-making ability
- Passion for quality product
- Experience with international markets is preferred (US, AUS, ME, UK and EU)
Our client is offering a competitive salary with excellent additional benefits for the right candidate.
Contact Emily Robson today for a further discussion.
