Trade Marketing Manager

Trade Marketing Manager

Do you have a proven track record in managing, developing, implementing and supporting customer marketing activities?

Have you clear event management experience within product displays, communications and stand designs?

Can you develop brand guidelines and create/ manage complete brand and product libraries of assets?

Macgregor Black are partnering with a Global Market Leading Housewares brand, on the search for a Trade Marketing Manager.

As Trade Marketing Manager You will be Reporting to the Marketing Director with the main duties and responsibilities being to manage customer specific marketing activities, manage trade show events and develop brand guidelines. Alongside that, you should be proficient in digital marketing activities, collaboration as well as internal communication.

Key Responsibilities

  • To prepare, create and deliver all customer specific marketing activity. To manage all on and off line activities, including: imagery, assets, copy, website content, in-store POS, advertising, promotional activity
  • To manage the annual activity calendar of Customer requirements and activities. To monitor and report on activity within customers to provide recommendations for actions and improvements in our ongoing planning. To identify and investigate any further opportunities available to the brand within the Customer space
  • Develop and implement all customer support activity in conjunction with the Sales Director and Sales Teams. Provide creative inspiration and prepare recommendations in response to requests from the Sales Teams
  • Work with the Product and Brand Manager to ensure consistent and best practice representation of the brand and product range through our customer channels
  • To best service our customers, develop an understanding of customers’ business, people, processes and their individual requirements. To build relationships with corresponding contacts within our customers. Attend key meetings as required
  • Manage and work with external agencies to develop Customer specific assets, promotional materials and communications
  • To maintain information libraries of all assets available to support Sealy within Customer channels. Support consistent, best practice, on-brand communications at every touchpoint with the brand
  • Compile the annual calendar of events and associated requirements for all Trade and Consumer events. Confirm attendance, stand space and requirements for the individual events
  • Develop and produce the brand and product displays for each event. Maximise efficiencies and identify areas for re-use wherever possible. Manage the design, delivery and set up of display for each event
  • Manage display and sample requirements. Liaise with Sales Team to confirm product range and requirements, and direct NPI in correct set up and display
  • Develop the support, briefing and training material for internal (Sales Team) and external (Dealers and Visitors) attendees. Devise and deliver the communications plans to promote attendance each event, both internally and externally
  • Liaise with relevant associations and bodies to understand requirements for individual events. Handle day to day, sundries and ad-hoc requirements to ensure the smooth running and the professional presentation at every event. Including attendance, giveaways and catering
  • Development of brand guidelines, language and presentation to communicate the brand story throughout all channels. Managing consistent, on brand execution throughout all touchpoints
  • Create and manage complete brand and product libraries of assets, content and activity to support best practice and consistency throughout all communications
  • Assist in the creation and management of content and assets for the website
  • Collaborates with the Marketing Director to delivery departmental and marketing activities
  • Collaborate with the Product and Brand Manager for guidance on events and Dealer activity
  • Collaborate with Sales Teams and Customers to understand and deliver Dealer activity and requirements

What are we looking for?

  • We are looking for someone with proven trade marketing experience, working with national
  • retailers and independent stores
  • We are looking for someone with strong brand understanding, and awareness as to how they
  • speak to their consumers so that this can be replicated in their trade marketing and continue
  • the brand message.

Competitive salary + benefits,

Please contact Lewis Millican for further information.

United Kingdom
Lewis Millican

Lewis Millican

Recruitment Consultant

Phone +44 191 250 8276

Envelope Email

Please contact Lewis Millican today for further information

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